The State of the Web
It was not long ago that if you don’t have a website, it was very difficult to be taken seriously as a legitimate business. Today with some of the tools for business that Google supplies like Google My Business and a strong social media game for some types of business, a website does not the have to be the priority, but to win the game, a website has to be a part of your marketing strategy.
When you work with Scapes on a new or rebuilt website these are some of the things that we focus on to make your website a pillar of the “Obvious Choice Marketing Platform.”
FOUNDATION STEP
PROPERLY FORMATTED WEBSITE DESIGNED TO ADHERE GOOGLE'S REQUIREMENTS
OBVIOUS CHOICE FRAMEWORK
Your website is one of the first contact points when a customer makes a purchase decision. It must represent your brand effectively.
BUSINESS GROWTH
LEAD GENERATION AND A FOCUS ON CONVERSION TACTICS FOR BUSINESS GROWTH
Custom Design
We don’t use templates, all designs are custom.
Your company isn’t like every other, so why try to fit it into the mould of a template? We want to make your design fit the brand and marketing strategy and not the other way around.
Scapes allow limitless possibilities for your website! We offer hands-on experience, with opportunities to make revisions at each design meeting. A custom design means creativity and uniqueness, helping you stand out from the crowd.
Lead-Focused
Good design can only be effective if it supports more conversions.
Our design decisions are based on your company’s target audience, goals, and messages. The goal is always to convert users to consumers by drawing them to the desired action. A higher conversion rate means a greater return on investment.
Responsive Design
A site that is not responsive is not modern.
Mobile device usage is taking over our web browsing and websites must conform for optimal viewing and user experience. Back in early 2015, Google announced it would be rolling out a new algorithm that negatively impacts non-mobile-friendly websites. All of our designs are built using multiple, fluid-grid layouts. This is great news for you and your customers!
Editable Content
We provide the resources and training for you to manage your website content.
Your business is constantly evolving, and users are looking to your website for new information. We want it to be easy for you to keep your website up-to-date! That is why we use a well-established Content Management System. We also pay attention to what information you will be changing often and make sure the site is coded for easy content updates. Don’t worry, training is also provided!
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